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Welcome to The Brew Crew News - Feel free to pass it on. Over 3000 regular boozers get the BCN. A html version of this newsletter can be seen at http://www.brewcrew.ie/ecard/bcn_dec_02.htm Subscribe and unsubscribe to the automatic newsletter at http://www.brewcrew.ie/mailadmin.htm The Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg beers. More info here... http://www.brewcrew.ie/beerme.htm W H A T ' S C O M I N G U P ? G E T T H E B E E R I N ! Christmas day is three weeks from Wednesday. Most people should break from work on Friday December 20th. If you are planning an Office Keg Party for this date, or if you need equipment and kegs for the whole period, we advise you to contact us immediately. Call now to discuss your beer needs with one of our xmas-stressed staff on 01-086 8500016 or reply to this email.
All our most popular beers come in 30 ltr kegs (52 pints) and cost only 115 Euro (1.92 Euro per 500ml). This price includes all cooling and dispensing equipment. Send in a 'keen party' request to info@brewcrew.ie We mainly supply Beckett's Dublin Lager and Darcy's Stout which is brewed in Smithfield, Dublin. The Dublin Brewing Company also brew Maeve's, Wicked Apple organic cider, and Revolution ale. For more detailed information about each beer go here http://www.brewcrew.ie/thebeers.htm B E A R D E D S A N T A S
R E C E N T F R E E K E G W I N N E R UCD student Simon O'Shea was the November winner of a Free keg of Beckett's Dublin Lager. There is a very simple question to answer to be included in the draw for a keg of Beckett's Dublin Lager. Enter Here... | Recent keg winners are listed here.
There is a very simple question to answer to be included in the draw for a keg of Beckett's Dublin Lager. Enter Here... | Recent keg winners are listed here. W E F E E L U S E D - I N A G O O D W A Y Testimonials from satisfied Brewcrew users. "Brewrcrew were contacted just the day before delivery, this turned out not to be a problem and all the ordered equipment was delivered and set up next day. Delivery and pick-up arrangements were very accommodating. Changing kegs was straightforward and quick, even after a few pints! Generally, the service was fast, efficient and very easy to arrange". Brian McCafferty, Swords. If you have any ideas on how we can further popularise our service, email us at info@brewcrew.ie H A V I N G A 'M A R E A T W O R K ? These Should Divert Your Mind. 1. Christmas morning; making a race track on your knees http://rally.jowood.com/rally.html 2. Killer Cars game. http://www.flaboratorium.org/data/flabor/4/4.htm 3. Begrudgers site of wrecked expensive jammers. http://www.wreckedexotics.com 4. Seperate the hoaxes from improbable true pics. http://www.museumofhoaxes.com/tests/hoaxphototest.html 5. Chat-Room Shorthand from the reliably funny theonion.com. Includes: NTBUSWAB - Not To Bring Up Stars Wars Again, But.. CILYIMBF - Can I Lock You In My Basement Forever HOGMP - Hang On, Getting More Pringles 18/F/NYC - Pockmarked 46-year-old in bathrobe http://www.theonion.com/onion3844/infograph_3844.html
Why not take a chance with Beer Bully? Txt BEER to 087-6444-111, and see what advice he has for you today. Beer Bully opt-in registrants will receive unique offers via SMS. Some of the offers will be pretty tasty. A S W E G O A R O U N D T H E B A R from http://www.realbeer.com 1. Bud To Launch a Stout - Scary But 'True' Anheuser-Busch is reported to be developing a new stout beer carrying the brand name "Bare Knuckle." "That would be a shot across the bow of Diageo," the rival international company that markets Guinness Stout, said Harry Schuhmacher, editor of BeerNet Communications, a trade newsletter that publishes the Beer Business Daily. London-based Diageo also is the world's largest producer of alcoholic beverages with brands such as Johnnie Walker scotch, Tanqueray gin and Smirnoff vodka in its portfolio. Advertising Age, a trade publication that follows the media market, said Rodgers Townsend was developing the advertising for the new Anheuser-Busch brew, which would compete against Guinness both in price and packaging. Chris Growe, an analyst with A.G. Edwards & Sons who follows Anheuser-Busch, said he was not aware of any details on Bare Knuckles, but added, "Typically these specialty brands are not big revenue contributors to the company. But if it's poised to go against Guinness with a full marketing program it could be a bigger revenue component." While Anheuser-Busch holds nearly half of the U.S. beer market, it has a much smaller share of the international beer business, according to beer industry data. Slightly more than 20 percent of the St. Louis company's beer volume comes from its overseas business, compared to about 80 percent for Heineken of Netherlands and Diageo's Guinness, according to Beverage Marketing Corp. in New York. Anheuser-Busch registered five trademarks on Oct. 9 that included "Bare Knuckle," "Bare Knuckle Light," and "Bare Knuckle Draft," according to information at the U.S. Patent and Trademark Web Site. More on this story can be found at the link below. http://stlouis.bizjournals.com/stlouis/stories/2002/11/25/story4.html Would you Bud Stout? Would Guinness stop making Bud here? If you would like to register an opinion on this story, why not visit our beer buddies area. 2. Small Brewers Call on Government to Support Diversity Ireland small breweries are calling on the Minister for Finance to introduce a new staggered excise system, which will help to support small local breweries and transform the Irish drink culture from one associated with the session drinking of big brand beers to a more continential type model, which nurtures greater diversity and a greater appreciation of quality speciality beers and beer as an a ccompaniment to food. The brewers and Malsters Guild of Ireland, which represents Ireland's 11 small breweries is calling on the Government to introduce a staggered excise system, similar to that operated in the most other EU countries. Speaking on behalf of the Guild members, Eamon O'Hara from Carlow Brewing Company, explained that, "the excise regime in Ireland is radically different to most other European countries, where a lower excise rate is applied to small breweries (microbreweries) in order to stimulate new market entrants and to support indigenous brewing industries". "Ireland is one of the only EU countries that does not make such provision", he said. The British Government recently (April 2002) introduced a 50% reduction in excise payable by smaller breweries for the first 5000 hectolitres of production (and a sliding scale above 5000 hectolitres). Indeed European law provides for reduced rates of beer duty for independent small breweries under Article 4 of Council Directive 92/83/EEC. Because of the scale of production and the labour intensive nature of the work, it is impossible for small breweries to achieve anywhere near the low unit costs of the large breweries (without compromising the quality and distinctiveness of our products). And, because beer is already priced quite highly in the Irish market the selling price cannot be increased to reflect the speciality nature of the products. Selling prices are at this high level in Ireland due to the high excise rates. Therefore, the small breweries are forced to operate off very low margins, which make it impossible to incentivise distributors and retailers and are inadequate for speciality drinks companies if they are to be sustainable in the longer term. As a direct result of the current situation, all of the small Irish breweries in Ireland have become heavily dependent on export sales for survival. In most cases export sales account for between 80% and 90% of turnover. While this has offered a lifeline to the industry it is clear that this is not sustainable in the longer term. Firstly, because the small Irish breweries must compete with other small breweries in export markets, particularly the UK, who now benefit from lower excise rates in their own markets and are therefore financially stronger (have more money to invest in marketing, etc..), and secondly, because the success of Irish beer in export markets is influenced greatly by the profile of the products in the domestic market, which in the case of the small breweries is currently negligible. The Brewers and Malsters Guild believe that given the chance, a strong small brewing sector can play an important role in transforming the culture of binge drinking, which has now reached epidemic proportions in Ireland. "We genuinely believe that if there is greater availability of local speciality beers, consumers will be better educated and will develop a greater appreciation of beer. Over time this will undoubtedly change peoples perceptions of beer and drinking. It doesn't just have to be about getting drunk. Good beer is something to be savoured and enjoyed in itself, or as a very good accompaniment to food" he said. There are currently 11 microbreweries in Ireland, all of which were established in the mid to late '90's. Of these, four operate as pub breweries and brew predominantly for consumption on their own premises. A further five, which includes Carlow Brewing Company, Dublin Brewing Company, Celtic Brewing Company (Enfield), Kinsale Brewing Company and Biddy Early's Brewery (Co. Clare) are actively marketing and distributing their products in Ireland and abroad. Between them, these five breweries produce 14 branded beers and one cider. The beers styles include five ales, four stouts, three lagers and two wheat beers. W H O A R E T H E B R E W C R E W? The Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg beers. Print this detailed PDF http://www.brewcrew.ie/BrewCrew.pdf Or read our FAQ at http://www.brewcrew.ie/faq.htm The Brew Crew introduces our clients to the future of party catering. We cater for birthdays, corporate events, barbecues, weddings, housewarmings or any great occasion. Kegs costs from as little as EURO 115 for a 53 pint Keg. All FINAL quoted beer prices include delivery and collection of the kegs), electric cooler, gas and a deadly table mounting tap. Read our Press Clippings http://www.brewcrew.ie/press.htm Burp: Feedback, geddit? Send e-mail to: kieran@brewcrew.ie or visit the site at http://www.brewcrew.ie/contactus.htm to comment on any of the above. You can also contact us by Freephone No. 1800 BEER ME (1800 2337 63) Brew Crew News is a news service providing news briefs and in-depth promotion of all thing beer-related, including beer-politics, the beer business, beer-culture and beer-technology. Subscribe and unsubscribe to the automatic newsletter at http://www.brewcrew.ie/archive.htm You may freely distribute Brew Crew material, as long as it bears the following attribution: Source: 2002 Brew Crew http://www.brewcrew.ie Thanks to all the people whose emails and calls help produce this piece of ephemera. We mean that. Drink it up! Thanks also to BEERWeek (http://www.beerweek.com), Derek Troy, Real Beer Inc., P45.net, Nixers.com, Pop B1tch!, Jonathon Morton, and Open 2-way list for 'ideas'. Copyright 2002 The Brew Crew Ltd. |
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