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Welcome to The Brew Crew News - Feel free to pass it on. Over 3500 regular boozers get the BCN. A html version of this newsletter can be seen at http://www.brewcrew.ie/ecard/bcn_feb_03.htm Subscribe and unsubscribe to the automatic newsletter at http://www.brewcrew.ie/archive.htm The
Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg
beers. B R E W C R E W I N T H E N E W S
"Could there be a better example of e-marketing at work? Its website offers an e-mail newsletter ("3000 registered boozers"); there's a comprehensive Guide to the BrewCrew service available as a PDF download; a Freephone number front and central; a banner advertising a catchy URL: BeerCompletesMe.com; and a Win Stuff link in the sidebar drawing you in further." Thanks Kathy.
2. We
were also interviewed by Irish Times Journalist Ed Power, for his
January 21st article; Read old Press Clippings at http://www.brewcrew.ie/press.htm N E W P E O P L E I would like to take this chance to thank those of you who have joined us recently after our BeerCompletesMe! Competition. We hope you will be as happy here as everyone else. Please take the time to review this newsletter in full. If you have any suggestions or feedback please feel free to reply. This Spring is going to be an exciting time for our subscribers, so hold onto your chairs, lots more free beer ahead. C O M P E T I T I O N - A N O T H E R K E G U P 4 G R A B S Collette Bishop
from the City Centre is the winner of our Keg of Beckett's Dublin
Lager for February. The Beer Completes Us competition was a huge success. We had 1400 entries and 500 qualifying accepted loops. We are partnering with the http://www.nixers.com gang over the next 2 weeks to pick another winner. So, if you please feel free to get your entries in there.
Just go to http://www.beercompletesme.com to send some mates invites to join the competition. If they accept, both of you are entered in our draw to win a Keg of Beckett's Dublin lager. If they don't, then your entry never makes the draw. So, pick your people well. Details of all the winner we can remember are at http://www.brewcrew.ie/winstuff.htm W H A T ' S C O M I N G U P ? G E T T H E B E E R I N ! Friday February 28th: National Pub and Club Boycott
EUR 130 will buy you a 30ltr keg (over 50 pints), including all equipment and delivery. We are pretty sure EUR 130 will not go that far in any town. Sounds good doesn't it. If you are planning a Keg Party for this Boycott weekend. We advise you to contact us immediately. You can reply to this email with your query. We mainly supply Beckett's Dublin Lager and Darcy's Stout which is brewed in Smithfield, Dublin. The Dublin Brewing Company also brew Maeve's, Wicked Apple organic cider, and Revolution ale. Information on our service and the beers at http://www.brewcrew.ie/beerme.htm March 1st: Back To Bective Charity Night This April, Rob Forbes and Garfield Spollen will hike over 100kms in 6 days through the wilderness of Brazil, The purpose is to raise a minimum of 15,000e for Dublin's Simon Community. With the objective of raising a total of over 250,000e between all the members of the group so that Dublin Simon can continue their work with the four thousand homeless men, women and children in Dublin. To ease the cash more gently from your wallet, the guys are providing you with the opportunity of a lifetime, the chance to relive the glory days, the chance to get beaten up by bigger boys, or have a drunk jock fondle you in the stands. Yes, on Saturday March 1st, we're going Back to Bective. DJ Pat Stephenson will be playing your favourite tunes from the early nineties. Converse All Stars, bubble-toe oxblood docks, dungarees and paisley will be in abundance. 8pm, Bective Rugby Club, Donnybrook Get there early, no time to drink cans and dollie-mixtures ahead of opening. Tickets will be on sale from now until the night, and may also be available on the door if you smile sweetly. Dress code: 1990-1994 Tickets: gar@london.ie or Rob: rob@invaluable.ie to put your name down for a few tickets. Tuesday March 4th: Schools Rugby S.C.T semi-final in Lansdowne Road at 4.15pm. St. Mary's against Blackrock. Friday March 7th: 70th Anniversary of End of Prohibition The Brewers' Association of America has announced a national promotion to celebrate the 70th anniversary of the repeal of Prohibition, with participating breweries marking the event on April 7th. The way things are going over here we should all prepare for the end of cigarettes, loud music, fire-lit shots, and dodgy sambos in our pubs. All far too dangerous. Q U E S T I O N S O F T H E W E E K 1. Are
overheard chat-up lines next to be banned from pubs? 2. Was that really Angel from 'Home and Away' in 'Friends' as the hot nanny? 3. Is that really Winnie from 'The Wonder Years' in 'The West Wing'? W E F E E L U S E D - I N A G O O D W A Y Testimonials from satisfied Brewcrew users. "The Brewcrew makes a great impression on a Party, gives it that extra edge. As for aftersales service, there is always a keg nearby if you need another! Good beer provided by good guys." Paul Nagle, Dublin 6. C R O W L E Y 'S C R U I S E A C R O S S C O N T I N E N T S Darragh Crowley (22), together with twin brothers Shane and Cian (29) are driving from Melbourne to Dublin overland via Australia, Asia, and Europe. A total of 22,000 miles through 19 countries, and with a target of EUR 250,000 for the Cystic Fibrosis Foundation. As part of the drive, they are planning a 17 day trek up to Base Camp in Mount Everest. Where they are hoping some people from Ireland will fly out and join them as part of their fundraising event. They have a cameraman with them. So, we are hoping that some photos will make it back, so that we can continue to plug this adventure. Anybody who knows these guys, knows that there will be many great stories to tell on their return. If you would like to make a donation to the fund. Cystic Fibrosis Drive For Life, aib 98 Sandymount Rd, Dublin 4, acc: 01146196, sc: 93 36 00 http://www.cfireland.ie/funds.htm H U N G O V E R . N E T T I P S These are some hangover tips from Dr. Ralph's Monday morning newsletter @ http://www.hungover.net. We invite you to send in some alternatives. 1. THIAMINE Also known as Vitamin B1. Just 3mg of Thiamine per 375ml of beer is enough to prevent 90% of alcoholic brain damage? And stop you getting a hangover. Find it in beans, rice, grains, cereals, peas & nuts. [Thiamine is one of the ingredients in 'all talk on the cereal box'] 2. LEG MASSAGE Ready for hangover's best kept secret? Run your hands down your calf until you get to where the bottoms of the muscles join, about half way. Now press. Somewhere in there you'll find a lymph gland that's tender at first but delivers a world of relief when rubbed. Lymph glands help process the toxins you drank. One reason you wake up with sore calves. Loads more at http://www.hungover.net/ H A V I N G A 'M A R E A T W O R K ? These Should Divert Your Mind. Need sound for most of them? 1. The
home all those purity tests. 2. School
boy humour. You can email your creations. 3. Home
of all the stuff people FWD: to you. A D V E R T I S E M E N T - Nanny Solutions
Nanny Solutions is a specialist childcare agency. We are currently looking for childcare professionals or qualified nurses of a minimum age of 20 years. You need 2 years full-time experience with a recognised childcare or nursing qualification, or a minimum of 4 years experience in professional childcare. Is this you? Our Nanny Solutions website details all pay rates, current jobs available, and terms and conditions of employment.http://nannysolutions.com V O T E L U K E - T H E N O T - L O U I S G U Y The Meteor Irish Music Awards 2003 take place at the start of March. Most of the Irish acts are from the Louis Walsh stable. Only one non-Louis pop act receives significant nominations. Luke Thomas, Irelands only chart topping RnB artist, is Nominated for 3 categories, best dance, best pop and best new act. Luke is a 19 year old R'n'B singer, who raps, writes, and produces most of his own material. He has has two Top-10 hits so far. We think he should be supported. Besides, I am sure Louis must be getting bored winning by now... To vote for Luke text the following "Vote 6 Luke Thomas" to this Number 53121 (60 cent per vote). Voting details are at http://www.lukethomas.ie/vote.htm A S W E G O A R O U N D T H E B A R from http://www.realbeer.com Buying alcohol may require knowledge of the '80s COLUMBUS | The state's newest effort to curb underage drinking is an advertising campaign using 1980s pop-culture references. Signs posted at places where liquor is sold will say, for instance, ''If you don't know who shot J.R., prepare to be carded.'' Other variations include, ''If you've never done the moonwalk ...'' or ''If you think a turntable is a piece of furniture ...'' Officials hope the signs will cause minors to think twice before trying to buy alcohol. The Ohio Department of Public Safety says one of every four Ohio liquor stores or bars that state agents visited this year was cited for alcohol sale to minors. The campaign is sponsored by the Century Council, a national not-for-profit organization funded by distillers and based in Washington, D.C. Jay Hibbard, the council's regional director, said part of the challenge in curbing underage drinking is convincing minors that trying to buy alcohol is not worth the risk of being arrested. ''For a lot of them, they believe they won't be the one caught,'' Hibbard said. http://www.activedayton.com [We think this beats the old horiscope fake I.D. question. Although, they need to toughen up the questions. More Belinda Carlisle, Bangles, and Bronski Beat lyrics might just do the job.] Miramax Flips Lid Over Beer Shot, Cues Coors HOLLYWOOD (Variety) - Thanks to the spreading product-placement phenomenon, one of the co-stars in Miramax's upcoming Gwyneth Paltrow starrer "A View From the Top" is a bottle of beer. But the brewski's original label has figuratively ended up on the cutting-room floor. L.A. visual effects shop Metrolight Studios digitally replaced the original Heineken bottles in several "View From the Top" scenes with bottles of Coors, with which Miramax has a long-term product placement agreement. "We have a corporate alliance with them," Miramax product-placement maven Lori Sale noted. "It's a seven-year relationship that includes things like premiere parties as well as product placements." Miramax secured an unspecified annual cash consideration when it struck the corporate agreement with the Denver brewery early last year. And the pact grants Coors the right to nix Miramax's showing rival beer brands in its movies. So, in keeping with the spirit of the agreement, Miramax decided to digitally alter its "View," which had already begun shooting when the pact was struck. http://reuters.com/newsArticle.jhtml?type=filmNews&storyID=2121263 [If you spot beers in movies, send them in. We might even make a list. Two very noticeable placements in SwordFish were Heineken and Dell.] A German priest has found a way to brew beer in his washing machine. Michael Fey, of Duisburg, built a computer interface into the machine to let it run an automatic brewing program. http://www.m-fey.de/ More great beer stories like these can be found at www.realbeer.com W H O A R E T H E B R E W C R E W? The Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg beers. Print this detailed PDF http://www.brewcrew.ie/BrewCrew.pdf Or read our FAQ at http://www.brewcrew.ie/faq.htm The Brew Crew introduces our clients to the future of party catering. We cater for birthdays, corporate events, barbecues, weddings, housewarmings or any great occasion. Kegs costs from as little as EURO 115 for a 53 pint Keg. All FINAL quoted beer prices include delivery and collection of the kegs), electric cooler, gas and a deadly table mounting tap. Read our Press Clippings http://www.brewcrew.ie/press.htm Burp: Feedback, geddit? Send e-mail to: kieran@brewcrew.ie or visit the site at http://www.brewcrew.ie/contactus.htm to comment on any of the above. You can also contact us by Freephone No. 1800 BEER ME (1800 2337 63) Brew Crew News is a news service providing news briefs and in-depth promotion of all thing beer-related, including beer-politics, the beer business, beer-culture and beer-technology. Subscribe and unsubscribe to the automatic newsletter at http://www.brewcrew.ie/archive.htm You may freely distribute Brew Crew material, as long as it bears the following attribution: Source: 2003 Brew Crew http://www.brewcrew.ie Thanks to all the people whose emails and calls help produce this piece of ephemera. We mean that. Drink it up! Thanks also to BEERWeek (http://www.beerweek.com), Derek Troy, Real Beer Inc., P45.net, Nixers.com, Pop B1tch!, Jonathon Morton, BHG, Doopdesign.com and Open 2-way list for 'ideas'. Copyright 2003 The Brew Crew Ltd. |
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1.
This very newsletter and our site came in for some significant praise
from Smart Company Marketing Analyst Kathy Foley.
Not
sure this will work, but good luck to the organisers if any notice
is taken. We think it might be an easier sell as National House
Party Weekend, but then we would say that.