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B R E W C R E W  N E W S

O C T O B E R  E D I T I O N  2 0 0 2

Welcome to The Brew Crew News - Feel free to pass it on. Close to 3000 regular boozers get the BCN.

A html version of this newsletter can be seen at http://www.brewcrew.ie/ecard/bcn_oct_02.htm

The Brew Crew - The Kegged Beer Specialists - reside at http://www.brewcrew.ie

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The Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg beers. More info here... http://www.brewcrew.ie/beerme.htm


W H A T ' S  C O M I N G  U P ? G E T  T H E  B E E R  I N !

1. Halloween is on a Thursday this year. Perfect for a scarily late night, followed by a deathly Friday morning at the office. http://www.brewcrew.ie/order.htm

2. Christmas day is on a Wednesday this year. Most people should break from work on Friday December 20th. If you are planning an Office Keg Party for this date, or if you need equipment and kegs for the whole period, we advise you to contact us shortly. This year may see the introduction of minimum orders. Send in a 'keen party' request to info@brewcrew.ie

3. While we are at it, New Years is a Tuesday. By my calculations 2003 will begin today 12 weeks.

4. If all this winter talk has got you in the mood, why not burn a few minutes off playing this snowy snowball tossing game http://www.chunkideas.com/snowball

5. Hang on! We are not wishing away October and November. What's next from brewcrew.ie?

  • An interview with Roland Bloch, the gifted young brewer who is responsible for the Dublin Brewing Company Products. If you have questions for Roland, email info@brewcrew.ie, and we will ask him.
  • Come on you must have some questions on how to make beer? I have started some basic questions in our demo forums section. Add a question
  • Help us write a Radio Advert Script
  • We will be announcing some great new promos in the next edtion
  • News too of Free T-shirts with keg purchases
  • More new features on the http://www.brewcrew.ie site

W E  F E E L  U S E D - I N  A  G O O D W A Y

Testimonials from satisfied Brewcrew users.

"I recommend getting a keg if you are having a party, even if it is a BYOB. Having a keg at the party really got people in the mood. The lager was lovely and cold, and the very act of pulling your own beer was a talking point of its own. The Beer Crew were great, delivering and then collecting the empty keg with minimum fuss. I look forward to availing of your services again in the future."
Donal McLoughlin.

"Another great party and as usual the kegs went down a treat."
Rory '085' O'Sullivan.

"Excellent!! Was a very efficient and professional service - a great idea and I will be recommending it to friends. Obviously got the whole thing sussed and very organised - great to see."
Claire Martin.

"Kegs and bar unit were a great success. Would recommned the set-up, and will be in touch for a smaller party soon."
John Costelloe.

If you would like to see your testimonial here, email us at info@brewcrew.ie


H A V I N G  A  'M A R E  A T  W O R K ?  C R I M E  S P E C I A L

1. Use the spacebar to shoot up motorway speed cameras. http://www.mfhughes.com/camerakiller.htm

2. A double dragon style game based on the Reclaim the Streets protest back in May on Dame Street, Dublin. http://www.littletunes.com/riot/

3. View the mugshots of some famous people who had scrapes with the law. http://www.thesmokinggun.com/mugshots/index.html

4. 6 Feet Under: View remains of some famous dead bodies. http://www.celebritymorgue.com/

5. Cheat your way through college with this handy reading list buster. http://rinkworks.com/bookaminute/classics.shtml

Here's how they explain Jonathan Swift's "Gulliver's Travels" (ultra-condensed by Samuel Stoddard):

[Gulliver visits some places]
A Lilliputian: "We're small."
A Brobdingnagian: "We're big."
A Horse: "We can talk."
[Gulliver goes home]
Gulliver: "Humanity sucks. I *hate* people."
*THE END*

[This site was brought to our attention by the guys at http://www.p45.net.]


A S  W E  G O  A R O U N D  T H E  B A R from http://www.realbeer.com

ANHEUSER-BUSCH V. BUDVAR - THAT FAMOUS TRADEMARK DISPUTE

Anheuser-Busch of the United States has won the latest round of the ongoing battle with the Czech beer known in some places as Budweiser Budvar. Last month, Stephen Burrows of Anheuser-Busch said that New Zealand's Court of Appeal reversed a High Court decision and ordered Budejovicky Budvar to stop importing, advertising, or selling beer under the Budweiser name.

Burrows called the ruling "another significant victory" after it stopped Budvar from using the Budweiser name in Argentina, Australia, Denmark, Finland, Spain and most recently, Italy. Anheuser-Busch, which brews Budweiser and holds the trademark in New Zealand for the beer, claimed the Czech brewery violated the Trademarks Act and the Fair Trading Act by using the word "Budweiser" on its beer labels. The Czech beer, introduced to New Zealand in 1996 as Budejovicky Budvar, is also sold as Budweiser Budvar. Still confused? Us too.

RUSSIAN BEER ADVERTISING CRACKDOWN

The Russian legislature has voted to crack down on beer advertising, including prohibiting the use of images of people or animals and banning television commercials altogether between 5 and 10 p.m.

Ignoring Kremlin opposition, the State Duma passed amendments to the law on advertising in the crucial second reading by a margin of 231 to 24. The measure must still pass a third reading, then be signed into law by President Vladimir Putin. In addition to the blanket ban on prime-time television, the amendments would also prohibit brewers from targeting teenagers and using famous people in their TV and radio campaigns.

They would also make it illegal for an ad to suggest that beer can help people raise their social status, improve their physical or emotional condition, or quench thirst.


P U B B O R E:  T H I N G S  T O  K N O W  A N D  F O R G E T

What is going on the Dublin City Seal?

The City Seal shows the Three Castles as three watchtowers surrounding one of the gates in the medieval City Wall. Dublin is evidently under siege; from the central watchtower two sentries sound the alarm, while on each flanking watchtower stands an archer, poised with a cross-bow.

The scene is symbolic of the readiness of the citizens to defend the city, and it was probably not intended to depict any actual event. With the passage of time, the three watchtowers became three separate castles, each one bearing three battlemented towers, as shown in the Coat-of-Arms.

The sentries and archers were replaced by flames leaping from the towers on the castles. It is often mistakenly supposed that the Castles are on fire, but in fact the flames symbolise zeal; here they represent the zeal of the citizens in the defence of Dublin.

Looking in more detail at the Coat-of-Arms, we see that the Three Castles are borne on a Shield which is supported by two female figures. To the left of the Shield is a figure representing Law, holding a Sword erect in one hand, and in the other an olive branch. To the right of the Shield is a figure representing Justice, likewise holding an olive branch in one hand, and in the other, a pair of Scales. At their feet beneath the Shield are groups of flowers, symbolising hope and joy.

The Coat-of-Arms is completed by the city's motto in Latin which reads: "Obedientia Civium Urbis Felicitas". This may be translated: "Happy the city where citizens obey."

Where would you get it? From Ronnie drew probably, but you can also chase up more details at http://www.dublincorp.ie/dublinframe.html


W H O  A R E  T H E  B R E W C R E W?

The Brew Crew deliver 5 superb multi-award winning Irish Microbrew keg beers. Print this detailed PDF http://www.brewcrew.ie/BrewCrew.pdf Or read our FAQ at http://www.brewcrew.ie/faq.htm

The Brew Crew introduces our clients to the future of party catering. We cater for birthdays, corporate events, barbecues, weddings, housewarmings or any great occasion.

Kegs costs from as little as EURO 115 for a 53 pint Keg. All FINAL quoted beer prices include delivery and collection of the kegs), electric cooler, gas and a deadly table mounting tap.

Read our Press Clippings http://www.brewcrew.ie/press.htm


Burp: Feedback, geddit?

Send e-mail to: <mailto:kieran@brewcrew.ie> or visit the site at http://www.brewcrew.ie/contactus.htm to comment on any of the above.

You can also contact us by Freephone No. 1800 BEER ME (1800 2337 63)


Brew Crew News is a news service providing news briefs and in-depth promotion of all thing beer-related, including beer-politics, the beer business, beer-culture and beer-technology.

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You may freely distribute Brew Crew material, as long as it bears the following attribution:

Source: 2002 Brew Crew http://www.brewcrew.ie

Thanks to all the people whose emails and calls help produce this piece of ephemera. We mean that. Drink it up! Thanks also to BEERWeek (http://www.beerweek.com), Real Beer Inc., P45.net, Nixers.com, Pop Bitch! and Open 2-way list for 'ideas'. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Copyright 2002 The Brew Crew Ltd.